“The world is really bifurcating into two types of people; people who allow their time and attention to be controlled and manipulated by others and people who say NO I am in-distractible, I control my time and attention, I control my life.”
Mastering your internal triggers, leaning into the discomfort, turning distraction into traction, and becoming masters of your own time… are among some of the many topics we discuss in this week’s podcast with the genius that is Nir Eyal.
“The self-help industry has really done people a disservice by promoting happiness as the goal, it is a completely unrealistic and unnatural goal to be completely happy, if there was ever a group of homo sapiens who were happy all the time, that had everything they needed, our ancestors would have killed them, from an evolutionary basis this makes no sense. You want a species to always want more to strive, to create, to invent… the fact that we are unsatisfied is a good thing. High performers leverage that discomfort to propel them forward, low performers don’t know what to do with that discomfort and they escape it with distraction.”
Nir is the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Previously, he taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School, and has sold two technology companies since 2003.
For most of his career, he worked in the video gaming and advertising industries where he learned and applied (and at times rejected) the techniques used to motivate and manipulate users. He writes to help companies create behaviours that benefit their users while educating people on how to build healthful habits in their own lives.
After listening to this episode we guarantee you will start blocking out your schedule with even time to procrastinate, reevaluating how you approach your workflow, how you handle meetings and even how deal with your domestic relationships.
So much wisdom in this episode we highly recommend you take notes!
Lots of Love,
Dave & Steve x
To find out more about Nir and his work check out: nirandfar.com
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Produced by Sara Fawsitt and Sean Cahill